Why Localz Product Director, Pete Williams, has been named one of the biggest influencers in UK digital technology

Tech City Insider recently announced their TCi100 list of the 100 most influential people in digital business in the UK. Not bad for a Melbourne, Australia based entrepreneur. So why did Pete and the Localz business he leads make it onto the list?

  1. Delivery, not hype - lots of companies are touting micro-location and iBeacon experiences, but very few are able to architect and deliver a solution that actually works in a scalable and sustainable manner for large enterprise organisations. Even fewer can do this within the complexities of the typically messy legacy technology that is the reality for most companies.
  1. Traction - Pete and the Localz team are already working with some of the world’s leading businesses across industries as diverse as retail, logistics, financial services and government authorities. Recognising this rapid progress Woolworths Limited, one of the 20 largest retail groups in the world, recently asked Localz to act as mentors for other startups at its WStart event, the company’s foray into corporate incubators.
  1. Potential - Within its first 12 months, Localz has grown to have offices in both Australia and the UK (co-locating with PayPal in London) and is now working with clients in the US and across APAC. Paul Coby and Stuart Marks spotted this potential early, investing in Localz after the startup won the inaugural JLAB competition earlier this year.

Pete has led the team to this achievement within 12 months of founding the company. Localz is on track to drive significant change in the digital landscape throughout the UK in the coming year - watch this space!

Interested in creating an experience of your own? Get in touch with tim.andrew@localz.com

Posted by Tim Andrew - CEO and Co-Founder

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