Localz is excited to announce a global partnership with Teradata. The partnership enables business to provide customers with experiences using micro-location and iBeacon, with contextual, individualised, real-time digital content, delivered directly to a customer’s mobile device.
The combined technology enables business to create innovative digital experiences, by connecting customers’ online activities with their actions in the physical world, for a seamless experience.
“To drive growth, marketers today must find innovative ways to use both historical and real-time data to achieve value-based relationships with individual customers. Teradata with Localz, now makes it easier to increase customer engagement and loyalty with individualised, location-based digital marketing,” said Bob Fair, Co-president of Teradata.
Marketers can now deliver rich individualised content with right-time and right-place relevance, based on where customers are in the physical world. This could be enhancing a customer’s experience by providing a service alert, such as telling them they have a package to collect, or it could provide a personalised offer based on where they are and their personal historical activity.
The combined solution is achieved through integration of the Teradata Integrated Marketing Cloud with Localz’ Spotz micro-location technology platform, which interacts with Teradata Real-Time Interaction Manager (RTIM) and Teradata Digital Marketing Center (DMC). Marketers can generate individualized, location-based messages that draw on rich historical and real-time customer interaction data as part of an integrated, omni-channel program.
“Partnering with Teradata and Localz is a great way for businesses to incorporate the latest micro-location technology into their existing digital marketing environments to create truly relevant individualised communication, and sustainable marketing programs,” said Tim Andrew, Commercial Director and Co-founder, Localz. “We’re extremely excited to be bringing this new dimension to the Teradata Integrated Marketing Cloud.”
Localz is looking forward to working with Teradata in this expansion of their partnership.
Posted by Nimmity Zappert - VP of APAC