9 minutes read
For the latest innovations in mobile customer experience to be effective, customers must allow access to location services and Bluetooth. So are customers opting in? And if so, why and when? This whitepaper provides insight from analysis of over one million mobile app users across the UK, USA and Australia. It explains why customers allow access to location and identifies best practices to ensure customers opt-in.
4 minutes read
Modern shoppers don’t shop online or offline – they just shop. If a customer is browsing online and receives a great personalised online experience, they expect that to translate into their in-store experience. Providing one seamless experience from online to the physical store is the big challenge for brands and retailers.
4 minutes read
The banking industry is one of the many industries affected by digital disruption. Banks are looking to meet customer demands with innovative technologies and offer them convenience and efficiency.
3 minutes read
At first glance, the results of our survey and research make sober reading. Especially for beacon manufacturers. The funnel carves out about 85% of your app users, leaving just over 15% of your app users that you can potentially engage with via BLE. When BLE is not considered, and geofences are used instead, the numbers look much better – just over half of your app users can be engaged via location services, which is more encouraging.
8 minutes read
In a previous blog, we published the results from our online survey, where respondents explained under what circumstances they would enable location services and why they deny the access in the first place. In part two, we are comparing this with real data, which indicates how many people actually use location services in the real world.
6 minutes read
Our most frequently asked question: "How many people have Location Services and Bluetooth activated on their smartphone? "
