Blog

Whitepaper: Why Do Smartphone Users Allow Access To Location?

For the latest innovations in mobile customer experience to be effective, customers must allow access to location...

Tags: Beacon- Bluetooth- geofence- Location- Micro-Location- Whitepaper

Blurring the Lines Between Online and Offline

Modern shoppers don’t shop online or offline – they just shop. If a customer is browsing online and receives a great...

Tags: Customer Experience- geofence- Location- Micro-Location- Woolworths

5 Ways Location Technology Can Improve Banking Service

The banking industry is one of the many industries affected by digital disruption. Banks are looking to meet customer...

Tags: Banking- Frictionless Checkout- Location- Micro-Location- Payments- POS- Tokenised payment

Top 6 Best Practices to Maximise take up of Location Services

At first glance, the results of our survey and research make sober reading. Especially for beacon manufacturers. The...

Tags: App- Beacon- BLE- Bluetooth- Location- Micro-Location

Localz Research: The Use of Location Services, Based on One Million People

In a previous blog, we published the results from our online survey, where respondents explained under what...

Tags: Android- Beacon- BLE- Bluetooth- devices- iOS- Micro-Location

Localz Survey Results: 80% of Smartphone Users Enable Location Services

Our most frequently asked question: "How many people have Location Services and Bluetooth activated on their...

Tags: App- customer service- Location- Micro-Location- smartphone users- survey results

Find the Perfect Match

What if there is a simple way to receive pairing recommendations on your device whilst walking between aisles in a...

Tags: Beacon- Location- Micro-Location- Retail- Use Cases

Easter Egg Hunt of the Future

Easter is just a few days away and all the shops are stocked with thousands of chocolate eggs. Children around the...

Tags: Digital- KPMG Treasure Hunt- Location- Micro-Location- Use Cases

The increased need for a human connection in retail

While talking at the recent Killer Retail Experience about the blurring of the lines between online and offline...

Tags: Collection- Human Connection- Micro-Location- Retail- Value

Location Technology Changing the World of Mobile Gambling

Since the launch of the first online gambling offering in 1995, online gambling has grown into a well-established...

Tags: Entertainment- gambling- Location- Micro-Location- mobile gambling- sports betting

The Five Most Common Questions From Retailers

Over the past 6 months, I’ve had the pleasure of meeting a range of people from operations, business  insight,...

Tags: Apple- Eddystone- Google- Location- Micro-Location- Retail

Millennials are the Challenge for Marketers

Since the emergence of the Internet in the late 1980s, the world as we know it has changed radically. People around the...

Tags: Location- Marketing- Micro-Location- Millennials- Push Notifications- Technology

Are Retailers Ready for Black Friday?

Black Friday. One of the biggest shopping days of the year, where retailers sell products at the lowest prices...

Tags: customer service- Deals- Black Friday- Customer Experience- Location- Micro-Location- Retail

Balancing Privacy with Customer Service

Retailers need as much information as possible about their customers in order to provide the best customer experience....

Tags: Bluetooth- Customer Experience- GPS- Location- Micro-Location- privacy- Privacy & Security- retailer

Geo-fencing or Beacons?

The buzz around businesses using location technology to connect with their customers via their smartphones is quite...

Tags: Beacon- Geo-fencing- Location- Micro-Location- Retail

When delivering and shipping goes wrong

Do you remember a time when you had problems with your delivery service or package?

Tags: Customer Experience- Delivery- Location- Micro-Location- shipping

Does location technology mean the end of queueing?

The Guardian article, Does tech mean the end of the line for queuing? (Anne Cassidy, 1 October 2015), suggested that...

Tags: Beacon- Collection- Micro-Location

Apple Watch, the latest extension in iBeacons

At Localz, we love to work with the best, new and exciting technology to create engaging, targeted and relevant...

Tags: Apple Watch- Beacon- Marketing- Micro-Location

Finance and Discount Shopping Apps : Our Favourites

Keeping on top of daily, weekly and monthly finances can be hard. So we've compiled a short list of some of our...

Tags: App- discounts- finance- Marketing- Micro-Location- smartphone

Top Beacon Security Risks

BLE Beacons leverage a common wireless standard that can be detected by nearly every modern smartphone. Because of this...

Tags: Beacon- Micro-Location- Privacy & Security

What the Physical Web Means to Beacons and the Enterprise

Imagine walking up to a rental car and driving away in mere seconds--no time-consuming front counter interaction...

Tags: Beacon- Micro-Location- Use Cases

Localz wins National Australia Bank iDay Hackathon

Image: The Localz Team picking up the winners prize.

Tags: Agribusiness- API- Hackathon- Life Sciences- Micro-Location- Payments- Use Cases

Why Localz Product Director, Pete Williams, has been named one of the biggest influencers in UK digital technology

Tech City Insider recently announced their TCi100 list of the 100 most influential people in digital business in the...

Tags: Micro-Location- Partners- PayPal

Micro-Location Technology Company Localz Named First JLAB Winner

Start up business Localz has won £100,000 in investment and the chance to trial its micro-location technology with John...

Tags: Award- JLAB- Media- Micro-Location

Localz wins JLAB!

For the past 12 weeks, Localz has been fortunate enough to participate in UK Omni-Channel Retailer, John Lewis’s first...

Tags: JLAB- John Lewis- Marketing- Micro-Location- micro-location- Partners- Winner

My Big Privacy Dilemma With Micro Location & Beacon Services

Last week I asked one of the most respected names in identity, access management and data privacy to share his thoughts...

Tags: Marketing- Micro-Location- Privacy & Security

Beacon Toolkit for iOS

Beacon Toolkit is now available in the app store!  It's totally free, as in no cost to you, no ads and no sharing of...

Tags: Beacon- Micro-Location

Relative & Absolute Location Services

We divide proximity technologies into complimentary categories - those for absolute and those for relative location...

Tags: Micro-Location

Apple's iBeacon certification program

Details about Apple's iBeacon certification program for Bluetooth Low Energy (BLE) hardware devices were revealed...

Tags: Apple- Beacon- Micro-Location- micro-location

Delete by default: enter ephemeral marketing

Steve Chung, founder of Snapchat, was recently quoted saying delete is the new default action. Following his $3b...

Tags: Location- Marketing- Micro-Location

What’s The Best Micro-Location Technology?

The gap between online and offline interaction is closing with the use of micro-location services.  So what’s the best...

Tags: Micro-Location

SoLoME: How Social, Local and Mobile engagement services will put bricks and mortar back in the game

Incumbent retailers can’t ignore the shift in consumer shopping preferences to SoLoME.  Social, Local and Mobile E...

Tags: Micro-Location