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On Tuesday, 20th October 2015, Localz won the Connected Customer award during Retail Recharged. This win is a result of our Click&Collect solution that improves customer experience and enables users to order online and collect their order offline quicker and easier.
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Localz, a beacon technology startup. that was founded in Australia, seems to be on a roll in the UK startup scene after successful stints in two London-based incubators. Techworld spoke to the firm's European director to find out what makes its technology so special and attractive to the enterprise, and what it plans to do next.
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Speaking at The Drum’s Disruption Day event in London today, John Lewis innovation manager John Vary confirmed the programme will be repeated next year, and said he hopes to see more start-ups pitch internet of things (IoT) propositions.
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As the divide between the online and offline worlds continues to blur, additional applications for this technology seem almost limitless. From better integration for your home electronics systems, to enhanced spectator experiences at major sporting events, I for one am curious to observe how its use grows and will be watching the space keenly.
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The micro-location services are bridging the gap between online and offline connectivity. The service is inbounded by leading edge technologies like ble-Bluetooth Smart/and Low Energy, Near Field Communication (NFC), Quick Response or QR, iBeacons and GPS as well. However, the new breed of micro-location technology is iBeacon.
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Working with start-ups and embracing a culture of innovation can reveal a new approach to problem-solving, writes Marketing's Power 100 2014 'leading creator' Craig Inglis, marketing director at John Lewis.
