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Meeting The Expectations Of The Amazon Generation

By Thomas

There is an increasing trend for every shop and e-commerce outfit to want to be like Amazon. It is understandable for...

Tags: Amazon- Last Mile- Marketing

Whitepaper: 7 Digital Trends for Mobile

With 76% of adults in the UK owning a smartphone, marketers are presented with the great opportunity to connect...

Tags: customer engagement- Digital- Marketing- mobile- Use Cases- Whitepaper

7 Digital Mobile Trends for 2016

For years, mobile has been heralded as the most important area of focus for marketers. In 2016, this is only going to...

Tags: digital marketing- Marketing- mobile- Teradata

Highlights of 2015

2015 was a very successful year for Localz. Enjoy this video with selected events, awards and hackathons from 2015!

Tags: Award- Events- Hackathon- Marketing- Partners

What Retailers Should Expect in 2016

It is December, the season of thinking ahead and planning for the New Year. With 2016 around the corner, retailers...

Tags: Beacon- IoT- Marketing- mobile commerce- Retail- trends

Top Three Retailers’ Strategies During the Christmas Period

Christmas is in seven days and people are panicking about presents. Store shelves are filling up with extra stock and...

Tags: Adverts- Christmas- discounts- Marketing- Retail- Same-day delivery

Increased Volume of Push Notifications and Customers' Responses on Black Friday 2015

A Black Friday shopping report published by Localz' partner Urban Airship, showed that the number of customers shopping...

Tags: customer response- Black Friday- Marketing- Push Notifications- Retail- Urban Airship

Millennials are the Challenge for Marketers

Since the emergence of the Internet in the late 1980s, the world as we know it has changed radically. People around the...

Tags: Location- Marketing- Micro-Location- Millennials- Push Notifications- Technology

How Not to Drive Your Customers Away

John Timmerman, Teradata’s Global Industry Evangelist, inspired an article in CMO recently titled Five epic marketing...

Tags: Beacon- Customer Experience- Marketing- micro-location technology- Retail- Teradata- Woolworths

Apple Watch, the latest extension in iBeacons

At Localz, we love to work with the best, new and exciting technology to create engaging, targeted and relevant...

Tags: Apple Watch- Beacon- Marketing- Micro-Location

Finance and Discount Shopping Apps : Our Favourites

Keeping on top of daily, weekly and monthly finances can be hard. So we've compiled a short list of some of our...

Tags: App- discounts- finance- Marketing- Micro-Location- smartphone

John Lewis' Craig Inglis on having a start-up state of mind

Working with start-ups and embracing a culture of innovation can reveal a new approach to problem-solving, writes...

Tags: Craig Inglis- John Lewis- Marketing- Media

Localz partners with Teradata

We've been working hard developing our integration and distribution partnerships and we're delighted to be able to...

Tags: Marketing- Partners

3 reasons to spend big bucks on a letter

We've been getting a lot of media recently following the announcements about winning JLAB and becoming part of PayPal's

Tags: Marketing

iPhone 6 winner!

Photo: Enzina receiving her prize from Tim, Commercial Director of Localz

Tags: Marketing

Localz wins JLAB!

For the past 12 weeks, Localz has been fortunate enough to participate in UK Omni-Channel Retailer, John Lewis’s first...

Tags: JLAB- John Lewis- Marketing- Micro-Location- micro-location- Partners- Winner

My Big Privacy Dilemma With Micro Location & Beacon Services

Last week I asked one of the most respected names in identity, access management and data privacy to share his thoughts...

Tags: Marketing- Micro-Location- Privacy & Security

Shaping the retail experience of the future

Today marks day 1 of the London based and John Lewis backed JLAB initiative to "shape the retail experience of the...

Tags: Marketing

Teradata's Data-Driven Marketing Conference

We just wrapped up at the Teradata Connect conference in London.  It was a very inspiring set of discussions from...

Tags: Marketing

Delete by default: enter ephemeral marketing

Steve Chung, founder of Snapchat, was recently quoted saying delete is the new default action. Following his $3b...

Tags: Location- Marketing- Micro-Location