Localz Blog: Location

Millennials are the Challenge for Marketers

3 minutes read

Since the emergence of the Internet in the late 1980s, the world as we know it has changed radically. People around the world are able to connect and communicate easier, messages are sent and received quicker and businesses offer online and offline services to meet customers’ demands overseas.

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Localz Partners with Red Eye

3 minutes read

Localz is delighted to announce a new partnership with RedEye, the UK customer relationship marketing expert. The core of RedEye’s business is to provide the necessary tools for digital marketers and help them increase their revenues. Localz and our new ally plan to work side by side to provide marketing campaigns with the best data and real insight, based on the customers’ precise location.

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Localz Partners with HTK

3 minutes read

Localz is excited to announce our new partnership with HTK, a UK leader in cloud software for Real-Time Customer Value Management. With over 13,000 users from high-growth companies to global brands, HTK delivers omni-channel campaigns and customer insight and analytics to support businesses’ customer relationship management. Together Localz and HTK aim to create even more successful conversations between businesses and their customers by delivering relevant personalised information to customers...

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Are Retailers Ready for Black Friday?

2 minutes read

Black Friday. One of the biggest shopping days of the year, where retailers sell products at the lowest prices possible. The phenomenon started in the USA, but recently more and more retailers around the world have been taking part. This year on 27th November, UK retailers are going to offer great discounts and give bargain hunters the chance to grab some amazing deals. What are the implications for retailers?

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Balancing Privacy with Customer Service

2 minutes read

Retailers need as much information as possible about their customers in order to provide the best customer experience. They ask many questions about who their customers are, where they are from and what they want. All those questions make customers concerned about their privacy and what retailers are going to do with that information.

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Geo-fencing or Beacons?

3 minutes read

The buzz around businesses using location technology to connect with their customers via their smartphones is quite phenomenal. Through GPS, Wi-Fi, Bluetooth or RFID, companies are able to track customers and send them messages depending on where they are at a certain point. The most common types of location technology are beacons and geo-fencing. Yet, the question is: which one is better?

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