Localz Blog: Location

5 Ways Location Technology Can Improve Banking Service

4 minutes read

The banking industry is one of the many industries affected by digital disruption. Banks are looking to meet customer demands with innovative technologies and offer them convenience and efficiency.

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Top 6 Best Practices to Maximise take up of Location Services

3 minutes read

At first glance, the results of our survey and research make sober reading. Especially for beacon manufacturers. The funnel carves out about 85% of your app users, leaving just over 15% of your app users that you can potentially engage with via BLE. When BLE is not considered, and geofences are used instead, the numbers look much better – just over half of your app users can be engaged via location services, which is more encouraging.

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Why In-Store Mobile is Massive for Retailers and their Customers

5 minutes read

In 2015, for the first time ever, smartphones overtook laptops as the UK’s most widely-used internet-enabled devices with two thirds of households now containing at least one. The dominant platform of choice for users, and technologically capable of meeting the industry's biggest challenges, mobile is the perfect medium for retailers to boost sales and deliver better in-store customer experiences.

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Survey results: 80% of smartphone users enable location services

7 minutes read

Our most frequently asked question: "How many people have Location Services and Bluetooth activated on their smartphone? "

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Find the Perfect Match

3 minutes read

What if there is a simple way to receive pairing recommendations on your device whilst walking between aisles in a store? Or what if you could obtain all the necessary information about a specific product, like available sizes, price or ingredients, on the spot, without having to ask staff for help?

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Easter Egg Hunt of the Future

2 minutes read

Easter is just a few days away and all the shops are stocked with thousands of chocolate eggs. Children around the world are looking forward to the holiday and especially the famous tradition of Easter egg hunts, with parents hiding eggs around the house or outdoors for children to find them.

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