Localz Blog: Beacon

Localz And Reelyactive Partner To Create Smart Spaces

3 minutes read

Localz and reelyActive are partnering to use the latest in location technology to create smart spaces.

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Kontakt Beacons in Berlin

3 minutes read

Localz was excited to join the sneak preview of Kontakt's new Proximity Studio in Berlin. The VIP Launch Party showcased a new beacon experience space. Partners were also given a sneak preview of new Kontakt beacon products.

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Whitepaper: Why Do Smartphone Users Allow Access To Location?

9 minutes read

For the latest innovations in mobile customer experience to be effective, customers must allow access to location services and Bluetooth. So are customers opting in? And if so, why and when? This whitepaper provides insight from analysis of over one million mobile app users across the UK, USA and Australia. It explains why customers allow access to location and identifies best practices to ensure customers opt-in.

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Product Update: Beacon Toolkit

2 minutes read

In the past few weeks, we started to share with you what our developers have been up to. Before we get into that, let’s remind you what the Localz’ Beacon Toolkit is and what is does.

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Top 6 Best Practices to Maximise take up of Location Services

3 minutes read

At first glance, the results of our survey and research make sober reading. Especially for beacon manufacturers. The funnel carves out about 85% of your app users, leaving just over 15% of your app users that you can potentially engage with via BLE. When BLE is not considered, and geofences are used instead, the numbers look much better – just over half of your app users can be engaged via location services, which is more encouraging.

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The Use of Location Services, Based on One Million People

8 minutes read

In a previous blog, we published the results from our online survey, where respondents explained under what circumstances they would enable location services and why they deny the access in the first place. In part two, we are comparing this with real data, which indicates how many people actually use location services in the real world.

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