Localz Blog

Localz And Reelyactive Partner To Create Smart Spaces

Localz and reelyActive are partnering to use the latest in location technology to create smart spaces.

Tags: Beacon- Partners- reelyactive- Retail- smart space

Kontakt Beacons in Berlin

Localz was excited to join the sneak preview of Kontakt's new Proximity Studio in Berlin. The VIP Launch Party...

Tags: Beacon- Berlin- kontakt- Partners

Whitepaper: Why Do Smartphone Users Allow Access To Location?

For the latest innovations in mobile customer experience to be effective, customers must allow access to location...

Tags: Beacon- Bluetooth- geofence- Location- Micro-Location- Whitepaper

Product Update: Beacon Toolkit

In the past few weeks, we started to share with you what our developers have been up to. Before we get into that, let’s...

Tags: Beacon- product information- Spotz- UI

Top 6 Best Practices to Maximise take up of Location Services

At first glance, the results of our survey and research make sober reading. Especially for beacon manufacturers. The...

Tags: App- Beacon- BLE- Bluetooth- Location- Micro-Location

The Use of Location Services, Based on One Million People

In a previous blog, we published the results from our online survey, where respondents explained under what...

Tags: Android- Beacon- BLE- Bluetooth- devices- iOS- Micro-Location

Why In-Store Mobile is Massive for Retailers and their Customers

In 2015, for the first time ever, smartphones overtook laptops as the UK’s most widely-used internet-enabled devices...

Tags: App- Beacon- Guest Blog- in-store- Location- mobile- Retail

Find the Perfect Match

What if there is a simple way to receive pairing recommendations on your device whilst walking between aisles in a...

Tags: Beacon- Location- Micro-Location- Retail- Use Cases

Localz Improved Customer Experience in Woolworths Australia: Part One

“This is much more professional and matching the in-store experience with that experience online. It’s all about...

Tags: Beacon- Collection- order collection- Retail- Woolworths

Beacon-Triggered Coupons to Reach 1.6 Billion in 2020

As the number of mobile shoppers continues to rise, retailers are looking for various ways to engage with their...

Tags: Beacon- brand loyalty- Juniper Research- mobile coupons- Retail

Seven Ways Beacons Benefit Customers

Since the introduction of iBeacon by Apple in 2013, more and more companies have embraced beacon technology and applied...

Tags: Beacon- delivery tracking- discounts- indoor navigation- offers- Retail

Localz Partners with Dusk Mobile

Localz is proud to announce a new partnership with Dusk Mobile, an enterprise mobile solutions company. Dusk Mobile has...

Tags: Beacon- Dusk Mobile- micro-location technology- Partners- staff performance

What Retailers Should Expect in 2016

It is December, the season of thinking ahead and planning for the New Year. With 2016 around the corner, retailers...

Tags: Beacon- IoT- Marketing- mobile commerce- Retail- trends

Improving Staff Efficiency with Mobile Technology

Dusk Mobile works with large enterprises to solve efficiency challenges through introducing innovative mobile...

Tags: Beacon- Customer Experience- Dusk Mobile- Guest Blog- mobile technology- Partners- Staff Efficiency

Geo-fencing or Beacons?

The buzz around businesses using location technology to connect with their customers via their smartphones is quite...

Tags: Beacon- Geo-fencing- Location- Micro-Location- Retail

How Not to Drive Your Customers Away

John Timmerman, Teradata’s Global Industry Evangelist, inspired an article in CMO recently titled Five epic marketing...

Tags: Beacon- Customer Experience- Marketing- micro-location technology- Retail- Teradata- Woolworths

Digital Transformation Conference 2015

On the 22nd October at Hotel Russell in London, Tim Andrew, Commercial Director at Localz, presented at Digital...

Tags: Beacon- change- Conference- Digital- Events- fear of change- GPS- Location- middle management- QR codes- transformation- WiFi

Localz is Breaking Big at Teradata 2015 Partners

Following Teradata and Localz announcing a global partnership, Localz is looking forward to attending the Teradata 2015...

Tags: Beacon- Events- micro-location- Partners- Teradata

Teradata and Localz Announce Global Partnership

Localz is excited to announce a global partnership with Teradata. The partnership enables business to provide customers...

Tags: Beacon- global- micro-location- Partners- Teradata

Can beacons transform the gaming world?

I still remember my childhood, where phones were not part of my daily life. A time when I had to go to my friends’...

Tags: Beacon- Games- micro-location- mobile

Localz and Rufus Leonard Announce Partnership

Localz is excited to announce our new partnership with Rufus Leonard, the number one digital agency of 2015, according...

Tags: Beacon- digital agency- micro-location- Partners- rufus leonard

Does location technology mean the end of queueing?

The Guardian article, Does tech mean the end of the line for queuing? (Anne Cassidy, 1 October 2015), suggested that...

Tags: Beacon- Collection- Micro-Location

Localz at the JustGiving Awards 2015

Being part of an event such as JustGiving Awards 2015 meant a lot for the Localz team, with the special invite from our...

Tags: Beacon- Events- JustGiving- PayPal

Localz and Teradata at DMEXCO 2015

Last week Localz and our partner Teradata exhibited at DMEXCO 2015 (Digital Marketing Exposition and Conference) where...

Tags: Beacon- DMEXCO- Events- Teradata

Localz Runners-up in Retail Week House of Fraser Hackathon

After the dust has settled, the coffee cups have been cleared away and the laptop lids have been folded back down, its...

Tags: Beacon- Collection- Customer Experience- Hackathon- Retail- Staff Efficiency

Localz wins IBM SmartCamp Australia 2015

Hot off the press – Localz are delighted to have won the top prize in IBM SmartCamp Australia after pitching against...

Tags: Beacon- IBM- Partners- Startup

Click & Collect Part 3: The Customer Experience

Part three in the Click & Collect series. In this final chapter we look at the customer experience and how to create a...

Tags: Beacon- Collection- micro-location

Buying beacons: 88 questions so you don’t #fail

The Localz crew have been involved in over a dozen large scale, enterprise oriented, beacon deployments on three...

Tags: Beacon- Eddystone- Hardware

Assistive Beacons for the Vision Impaired

Smartphones and tablets have been paramount in providing accessibility features for its users. From dictation for the...

Tags: Assistive- Beacon- Life Sciences- Use Cases

The Impact on Proximity Experiences Post Eddystone

Micro-location services enable you to digitally connect with people via their smartphone, based on their precise...

Tags: Beacon- Eddystone- micro-location- Proximity

Pharmacy Deployment Of IBeacons

Just as medication has evolved and developed over time, as has our use of technology. We are now visiting pharmacies...

Tags: Beacon- Life Sciences- Pharmacy- Retail- Use Cases

Never Miss A Delivery Again

Online shopping has been the greatest addition to my life since discovering Pokemon in Primary School.

Tags: Beacon- Delivery- Retail- Tracking- Use Cases

The top 5 reasons iBeacon projects fail

There has been an immense amount of excitement and hype around iBeacon technology and what it can and will enable....

Tags: Beacon- Fail- micro-location

Beacons in Hospitals

Beacons are becoming more common place in public spaces like shopping centres and entertainment venues, but their...

Tags: Beacon- Life Sciences- micro-location- Use Cases

Cinema of the Future

In one of our last blog posts we explored some of the places people could benefit from a deployment of beacons. We...

Tags: Beacon- Entertainment- Events- micro-location- movies- Use Cases

A unique Supermarket Checkout Experience

Wallet, keys, phones, coupon codes, what else do you need to head down to the local supermarket? Sometimes it can feel...

Tags: Beacon- frictionless payment- Payments- Retail- Use Cases

A useful world of Beacons

A few places we want beacons to be up and running worldwide to ensure a more seamless experience for our day to day...

Tags: Beacon- Entertainment- Use Cases

Localz home of the future

We have all dreamed of the day our home becomes that little bit smarter. Maybe not quite Jetson level with our very own...

Tags: Android- Beacon- Home- Home of the future- iOS- micro-location- notificaitons- Use Cases

Using beacons to touch in and out of the London Tube

Touching in and touching out everyday can be annoying, especially when you’re prone to loosing your Oyster card to the...

Tags: Beacon- London- Transport- Travel- Use Cases

Never lose your dog again with beacon enabled collars

Coming home from work one day to find your four legged friend missing is an extremely stressful scenario. You're unsure...

Tags: Beacon- Collars- Home- Pets- Use Cases

The Localz Travel Series, Part Two.


Tags: Beacon- Hotel- micro-location- Travel- Use Cases

Conference engagement with beacons

Conferences can be informative, busy and fun all at the same time, but often they can be quite challenging.

Tags: Beacon- Conference- Events- Use Cases- User engagement

Beacons for our roads, easing congestion

Their isn't much information we cant access thanks to internet nor any area of interest we wont find ample resources...

Tags: Beacon- micro-location- Traffic- Travel- Use Cases

The Localz Travel Series, Part One.


Tags: Beacon- Events- micro-location- Travel- Use Cases

Bringing The Melbourne Immigration Museum to life with beacons

At Localz, we like to imagine the different experiences we could create by working with companies and organisations...

Tags: Beacon- Entertainment- Melbourne- micro-location- Use Cases

Apple Watch, the latest extension in iBeacons

At Localz, we love to work with the best, new and exciting technology to create engaging, targeted and relevant...

Tags: Apple Watch- Beacon- Marketing- Micro-Location

BPL Digital and Localz partner for Grand National Fast Track

What’s the most annoying thing about attending big events? Waiting in queues for a drink.

Tags: Customer Success Stories- Beacon- grand national

Localz Beacon Technology at the Melbourne International Film Festival

The Melbourne International Film Festival is coming to town and Localz has thought about how proximity services and...

Tags: Beacon- Events- Melbourne- Use Cases

Localz Sponsors Teradata ONE Marketing Festival

Localz are excited to be sponsoring the Teradata ONE Marketing Festival, at MGM Grand in Las Vegas from 12th to 13th...

Tags: Beacon- digital marketing- Partners- segment of one

Localz Beacon Treasure Hunt at KPMG Hacknet Berlin

On Wednesday, the Localz EU team travelled to Berlin, where we ran a beacon treasure hunt for KPMG Hacknet. Only days...

Tags: Beacon- Events- Hacknet- Partners- Privacy & Security- Use Cases

Localz at BattleHack London : The Wrap Up

After consuming almost 3 days worth Red Bull in 24 hours (or a normal amount for a developer) BattleHack London, hosted...

Tags: BattleHack- Beacon- Partners- PayPal

The ultimate beacon-enabled dining experience

Your favourite restaurant is serving happy hour drinks. They're giving away discounts and vouchers daily, but they have...

Tags: Beacon- Entertainment- Hospitality- micro-location- Use Cases

Australian Beacon Tech Startup Making its Mark in the UK

Localz, a beacon technology startup. that was founded in Australia, seems to be on a roll in the UK startup scene...

Tags: Beacon- incubtor- Media- micro-location- Startup

Localz partners with IBM to drive micro-location technology

Localz is excited to be selected into the exclusive IBM Global Entrepreneur Program, receiving $120,000 in credits on...

Tags: Beacon- IBM- micro-location- Partners- Startup

Top Beacon Security Risks

BLE Beacons leverage a common wireless standard that can be detected by nearly every modern smartphone. Because of this...

Tags: Beacon- Micro-Location- Privacy & Security

Localz-A New Edge of Micro-location Services

The micro-location services are bridging the gap between online and offline connectivity. The service is inbounded by...

Tags: Beacon- Media- micro-location- Startup

Canvas and Clicks - Ideas for a Connected Cirque du Soleil Experience

Photo: David Cantu https://www.flickr.com/photos/1wideopensky/8580324483/

Tags: Beacon- Cirque du Soleil- Entertainment- micro-location- Proximity- Use Cases

What the Physical Web Means to Beacons and the Enterprise

Imagine walking up to a rental car and driving away in mere seconds--no time-consuming front counter interaction...

Tags: Beacon- Micro-Location- Use Cases

Beacon Toolkit for iOS

Beacon Toolkit is now available in the app store!  It's totally free, as in no cost to you, no ads and no sharing of...

Tags: Beacon- Micro-Location

Apple's iBeacon certification program

Details about Apple's iBeacon certification program for Bluetooth Low Energy (BLE) hardware devices were revealed...

Tags: Apple- Beacon- Micro-Location- micro-location

Beyond the hype: what to look for in iBeacon and BLE hardware

There's a lot of hype and excitement about iBeacons and BLE hardware and the kind of interactions and use-cases that...

Tags: Beacon- BLE

iBeacon and BLE hardware: a commercial comparison


Tags: Beacon