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Disney is arguably the birthplace of animated genius, creation and vision. Its uniqueness and concern with greatness has made it a globally recognised name with not only movie merchandise and retail stores, but a world of interaction through theme parks.
Walt Disney World, in Orlando Florida, has adopted innovative technology to create an almost magic like experience for its visitors. ‘MyMagic+’ is the name of the $1 billion investment aimed at creating a customisable vacation experience for holiday makers.
Utilising radio frequency technology rather than beacons, the experience relies on the use of MagicBands. Customisable, colourful and waterproof, the bands unlock a quick and efficient theme park experience.
Implementing the bands has unlocked an exciting world for users, especially for children, one that they will now expect to be everywhere in the non-Disney world. From shopping to travel and everything surrounding it, the bands are proving the need for beacons to be implemented in our everyday lives and fast.
The magical experience begins from a users home through the My Disney Experience portal. The planning page and mobile app, associated with the experience, are both designed to give users unprecedented control of their holiday.
“Create a Family & Friends list to plan and share your vacation, manage your day-by-day plans, customize your profile and view your reservations, tickets and FastPass+ selections-all in one convenient location.”
Customise the colour for each member of your family and connect a Disney PhotoPass to your account to access images. MagicBands can do everything from the point of arrival, from checking you into your hotel, to becoming the key to your own room. Use it to gain access into the theme park, and to purchase food and merchandise with it. Your money on the card is safe if lost or stolen, as a PIN is needed to complete any purchase.
A truly unique experience and great adoption of new technology by Disney. Just remember, it isn't quite everywhere yet.
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