Marketing has transformed so much in the past few years. Teradata ONE Marketing Festival is an event of the times, forgoing the conventional conference format and creating a marketing festival bringing together engaging speakers, marketing experts and professionals in a festival atmosphere.
“We are excited to be a part of this great new concept by Teradata,” said Tim Andrew, Commercial Director at Localz. “Teradata understands that marketing is transforming. We see it every day, as Localz are at the cutting edge of technology that is fundamentally changing the way marketers can communicate with their customers, by enabling them to have relevant one to one conversations with them, based on their precise location, in real-time.”
The focus of ONE Marketing Festival is looking at how marketers can build greater insight into the power of the individual, and what it means to market to the segment of ONE.
“We believe that the best one-to-one marketing uses detailed customer information, to ensure that the conversation with each customer is respectful, relevant and rewarding,” said Pete Williams, Product Director at Localz. “Localz uses micro-location and iBeacon technology, to provide marketers with the ability to know exactly where customer is at a moment in time. By combining this information with the analysis and messaging from Teradata Integrated Marketing Cloud, marketers now have the ability to have personalised conversations with customers in real-time. “
Localz will be showcasing the power of micro-location and iBeacon technology at the event, so that festivalgoers can experience it first hand.
If you would like to join Localz at this transformational event, you can still register here. We hope to see you there.
Posted by Nimmity Zappert - VP of APAC