Localz is very excited to announce our new partnership with Stratacache, digital signage experts. Together Localz and Stratacache will deliver high-impact, responsive digital merchandising solutions.
Stratacache provides end-to-end digital media deployments for retail and quick service restaurants. Their innovative solutions boost loyalty and retention, using compelling visual and interactive content to increase brand advocacy and drive sales.
Localz enables businesses to improve the customer journey and increase sales in-store by using the latest location innovations, such as geofences and beacons. Localz's shared vision with Stratacache is to work with retailers to surprise and delight customers with innovative digital signage and interactive media in-store. Incorporating location technology engages customers in-store, encouraging them to shop in the physical world. Localz platform works with Stratacache’s digital hardware and caching solution to provide content, triggered by a customer's location, at scale.
About the partnership, Tim Andrew, Co-Founder and Commercial Director at Localz, says: “Localz is excited to be partnering with Stratacache. With the power of our combined technology, clients in the retail and quick service restaurant industries will improve their business performance and operational efficiency in ways not previously possible."
Showcasing the Localz & Stratacache solution
Localz and Stratacache exhibited together at several events this year. Those events included NRF 2016 and Retail Business Technology Expo 2016. Content was triggered for customers by beacon technology. Customers placed their phone close to products, departments, or digital signage to trigger content.
Localz worked with Stratacache’s beacon enabled digital screens to help staff in a retail environment. Staff place their device near a specific location and pull up planogram information. They can then quickly see how a product should be displayed in that area. Employees are provided with the right planogram information for a specific location.
Localz looks forward to working together with Stratacache and develop more exciting solutions in the future. Keep an eye on our website for updates.
Posted by Radostina Tsoneva