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Localz Partners with Red Eye

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Localz is delighted to announce a new partnership with RedEye, the UK customer relationship marketing expert. The core of RedEye’s business is to provide the necessary tools for digital marketers and help them increase their revenues. Localz and our new ally plan to work side by side to provide marketing campaigns with the best data and real insight, based on the customers’ precise location.

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RedEye provides technology and products to digital marketers to allow them to deliver Multi-Channel Marketing Automation solutions for CRM programmes that increase revenue, return on investment and conversion. Our new partner works with clients within the retail, gaming, travel & leisure and finance industries. RedEye’s solution Contour is driven by a unique database that combines all customer data, online and offline, from store purchases to products browsed. RedEye specialises in the email, direct, mobile and web marketing solutions to create a unique journey for each customer across all channels.

Here is what Oliver Stewart, Head of Partnership at RedEye, says about our partnership: “We can’t wait to begin working with Localz. Consumers today demand continuity from their brand experience, no matter where they are or what they’re doing; to deliver this is the holy grail of relevant and personalised messaging. That’s no easy feat for marketers, but one RedEye have been perfecting for our customers for some time on the digital stage; to be able to extend this reach into offline in partnership with Localz and combine these worlds is a very exciting development for us and our customers.”

Localz teamed up with RedEye because of their experience and expertise in multi-channel marketing solutions. Our platform enables businesses to engage with customers digitally, based on where they are in the real world whereas our partner focuses on creating personalised customer experience by sending the right content at the right time through the right channel. Localz can contribute to RedEye’s solutions with our capability to know where customers are and what they are looking at via our location technology platform. Together we can assist marketers with generating individualised, location-based messages that draw on rich and real-time customer data as part of an integrated, omnichannel programme.

Tim Andrew, Co-founder and Commercial Director at Localz, comments: "At Localz, we have a similar philosophy to RedEye that sophisticated solutions can and should be simple. Adding our location tech to RedEye's leading data, channels and experience solutions will give our clients a significant competitive advantage."

Localz is looking forward to working together with RedEye and explore how our solutions can bring customers’ journeys to another level.