Last week Localz and our partner Teradata exhibited at DMEXCO 2015 (Digital Marketing Exposition and Conference) where over 500 speakers shared their knowledge and ideas about innovative technologies. The two day event in Cologne, on 16th and 17th September, was a great opportunity for both Localz and Teradata to network with companies from across Europe.
Localz were excited to join the Teradata DMEXCO stand, where we demonstrated our beacon enabled Endless Aisle experience, by showing people how to bring detailed product information to a beacon imbedded in the display. Our interactive experience attracted a lot of attention on our combined stand.
With over 43,000 visitors at DMEXCO, the Localz team got the incredible chance to speak with some of the biggest and most successful retail and digital brands across Europe. We also were excited about speaking with other startups and tech savvies to gain an insight in the recent trends in digital marketing.
DMEXCO was a great opportunity to connect with marketing agencies, and we enjoyed exploring conversations regarding new partnerships. We were delighted to share our opinion on variety of topics as well as demonstrate our technology.
Localz is looking forward to working with Teradata further in the German market, and expanding our activity across Europe.
Posted by Nimmity Zappert - VP of APAC