John Lewis wants to see evidence that beacon technology can be used to prompt emotive, "romantic” responses for customers before it will committ to rolling it out to stores, as its high-street rival House of Fraser has done.
Posted by Callum Murphy
John Lewis wants to see evidence that beacon technology can be used to prompt emotive, "romantic” responses for customers before it will committ to rolling it out to stores, as its high-street rival House of Fraser has done.
Posted by Callum Murphy
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