HOW 4 RETAILERS ARE USING DIGITAL AND MOBILE TO CREATE A MORE SEAMLESS SHOPPING EXPERIENCE

The retailer is also fine-tuning plans to pilot new micro-location targeting technology from a start-up called Localz—inaugural winner of the retailer's first technology business incubator, JLAB. Using beacon technology to track customers' behavior as they move around in-store, Localz enables in-store services to be better tailored and optimized, accordingly.

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Posted by Callum Murphy

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