Teradata's Data-Driven Marketing Conference

We just wrapped up at the Teradata Connect conference in London.  It was a very inspiring set of discussions from leading digital and consumer technology companies like Facebook, Google, Microsoft, Wired and many others.  Talks focused on data-driven marketing, including that derived from physical customer movements.  Here were my key takeaways:

  1. Customer data is like a currency - access is earned through demonstrated value
  2. Technology is re-enabling the era of personalised, contextually relevant interactions, but at mass scale
  3. Data savvy businesses will win

I've posted a set of notes from each presentation here...


Posted by Callum Murphy

| LinkedIn


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