Teradata's Data-Driven Marketing Conference

No quod sanctus instructior ius, et intellegam interesset duo. Vix cu nibh gubergren dissentias. His velit veniam habemus ne. No doctus neglegentur vituperatoribus est, qui ad ipsum oratio. Ei duo dicant facilisi, qui at harum democritum consetetur.

We just wrapped up at the Teradata Connect conference in London.  It was a very inspiring set of discussions from leading digital and consumer technology companies like Facebook, Google, Microsoft, Wired and many others.  Talks focused on data-driven marketing, including that derived from physical customer movements.  Here were my key takeaways:

  1. Customer data is like a currency - access is earned through demonstrated value
  2. Technology is re-enabling the era of personalised, contextually relevant interactions, but at mass scale
  3. Data savvy businesses will win

I've posted a set of notes from each presentation here...

Enjoy!