We just wrapped up at the Teradata Connect conference in London. It was a very inspiring set of discussions from leading digital and consumer technology companies like Facebook, Google, Microsoft, Wired and many others. Talks focused on data-driven marketing, including that derived from physical customer movements. Here were my key takeaways:
- Customer data is like a currency - access is earned through demonstrated value
- Technology is re-enabling the era of personalised, contextually relevant interactions, but at mass scale
- Data savvy businesses will win
I've posted a set of notes from each presentation here...
Posted by Callum Murphy