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Writing a business case to deploy or enhance click & collect offerings in retail? We’ve assembled a collection of the top 8 resources and studies covering:
trends by geographic markets
1. Planet Retail: UK Click & Collect: Retail fad or future of the high street?
With over 15,000 consumers surveyed in 2014, the Planet Retail report is one of the most comprehensive studies in retail behaviour. Highlights from report include:
76% of shoppers will use click & collect for retail purchases by 2017
The number one barrier to online shopping was cost of delivery
1 in 4 online shoppers are deterred by inconvenient delivery times
The authors also found that although there is a lot of talk about immediacy...“what customers want first and foremost is reliable delivery, rather than speed”
4. OC&C Strategy Consultants: Reinventing the last mile
This 2016 study covered 20 top retailers and surveyed over 1000 online retailers. Findings included:
six in ten shoppers abandon online baskets because of issues relating to the last mile
variable costs to fulfil, click-and-collect costs retailers four times more than in-store purchases. Similarly, home delivery of small or large parcels can be anywhere between 5 and 23 times more expensive respectively than in-store purchases for retailers