Business as usual: Can retailers afford to ignore the relentless march of innovation?

The old face of retail is being disrupted by new technologies and digital behaviour. But it will be those who can harness this technology to improve shopping experiences for consumers who will succeed. Jen Faull explores some of the themes addressed in the retail installment of The Drum’s Day Before Tomorrow documentary series, produced in association with SapientNitro.

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Posted by Callum Murphy

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