Brands target consumers on buses with iBeacons trial

No quod sanctus instructior ius, et intellegam interesset duo. Vix cu nibh gubergren dissentias. His velit veniam habemus ne. No doctus neglegentur vituperatoribus est, qui ad ipsum oratio. Ei duo dicant facilisi, qui at harum democritum consetetur.

The trial is a partnership between transport company FirstGroup, out of home specialists Exterion Media and NFC payments firm Proxama. The partnership aims to increase loyalty, footfall and engagement for brands, while consumers are given the trade-off of discounts and deals with the participating retailers.

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