Localz Blog

Callum Murphy

Discussing the Rapid Changes in Demands Around Delivery

Our CEO Tim Andrew joins Bea Warner of Exaactly, Andrew Mukerjee of Brisqq, David Saenez of Stuart and Alex Perez Fagero

Tags: Delivery- Events- Iconomy- Last Mile- on demand

What Will 2018 Bring For Last Mile Delivery?

Delighted to kick off the year with a guest post by Localz friend and retail expert, Jonathan Reeve, giving his...

Tags: Delivery- Last Mile- trends

Delivering Happiness

Every business needs a higher purpose, a reason to exist that both leads and transcends what the business does on a day...

Tags: Collection- Delivery- Happiness- Iconomy- People

Localz Dev Team Head to Global Facebook Hackathon Final

Hackathons are innovation challenges for skilled developers. Earlier this year (06/05 to 07/05), Nathan Malishev, Josh...

Tags: Design- Events- Hackathon- High Tech- Technology

Are Retailers Ready for Black Friday?

Black Friday. One of the biggest shopping days of the year, where retailers sell products at the lowest prices...

Tags: customer service- Deals- Black Friday- Customer Experience- Location- Micro-Location- Retail

Balancing Privacy with Customer Service

Retailers need as much information as possible about their customers in order to provide the best customer experience....

Tags: Bluetooth- Customer Experience- GPS- Location- Micro-Location- privacy- Privacy & Security- retailer

Localz Partners with Future Platforms

Localz is pleased to announce a new partnership with multi-talented mobile and e-commerce specialist, Future Platforms...

Tags: digital agency- Future Platforms- Partners

Geo-fencing or Beacons?

The buzz around businesses using location technology to connect with their customers via their smartphones is quite...

Tags: Beacon- Geo-fencing- Location- Micro-Location- Retail

How Not to Drive Your Customers Away

John Timmerman, Teradata’s Global Industry Evangelist, inspired an article in CMO recently titled Five epic marketing...

Tags: Beacon- Customer Experience- Marketing- micro-location technology- Retail- Teradata- Woolworths

When delivering and shipping goes wrong

Do you remember a time when you had problems with your delivery service or package?

Tags: Customer Experience- Delivery- Location- Micro-Location- shipping

Want to find more about our IBM SmartCamp win?

Localz was honoured to be the IBM SmartCamp Australia winner this year. The award was given to the startup company that...

Tags: Events- IBM- Startup

Localz Partners with Janus Technology

Localz has signed a partnership with Janus Technology, a consultancy company which specialises in technology...

Tags: consulting- Janus Technology- micro-location technology- Partners

Digital Transformation Conference 2015

On the 22nd October at Hotel Russell in London, Tim Andrew, Commercial Director at Localz, presented at Digital...

Tags: Beacon- change- Conference- Digital- Events- fear of change- GPS- Location- middle management- QR codes- transformation- WiFi

Localz wins Connected Customer award during Retail Recharged

On Tuesday, 20th October 2015, Localz won the Connected Customer award during Retail Recharged. This win is a result of...

Tags: Award- Customer Connected- Location- Media- Retail

Localz partners with Bit10

This week, Localz is adding a new partner to the list: Bit10. We are looking forward to working with the digital agency...

Tags: digital agency- micro-location- Partners- Technology- user experience

Localz exhibited at KDS Retail Solutions Day 2015

The last couple of weeks have kept Localz particularly busy with participation in a number of events around the world....

Tags: Events- KDS Retail Solutions- micro-location- Retail

Can beacons transform the gaming world?

I still remember my childhood, where phones were not part of my daily life. A time when I had to go to my friends’...

Tags: Beacon- Games- micro-location- mobile

Localz and Rufus Leonard Announce Partnership

Localz is excited to announce our new partnership with Rufus Leonard, the number one digital agency of 2015, according...

Tags: Beacon- digital agency- micro-location- Partners- rufus leonard

Localz at JLAB 2015 Award Event

Ever since Localz won the John Lewis’s first ever incubator JLAB in 2014, we have been curious to see who will take our...

Tags: Award- Events- JLAB- John Lewis- Partners

Does location technology mean the end of queueing?

The Guardian article, Does tech mean the end of the line for queuing? (Anne Cassidy, 1 October 2015), suggested that...

Tags: Beacon- Collection- Micro-Location

Tim Andrew at Meet the Makers x Retail Innovations conference

Tags: Drugstore- Events- micro-location- Publicis- Retail

Localz at the JustGiving Awards 2015

Being part of an event such as JustGiving Awards 2015 meant a lot for the Localz team, with the special invite from our...

Tags: Beacon- Events- JustGiving- PayPal

Localz Runners-up in Retail Week House of Fraser Hackathon

After the dust has settled, the coffee cups have been cleared away and the laptop lids have been folded back down, its...

Tags: Beacon- Collection- Customer Experience- Hackathon- Retail- Staff Efficiency

Click & Collect Part 3: The Customer Experience

Part three in the Click & Collect series. In this final chapter we look at the customer experience and how to create a...

Tags: Beacon- Collection- micro-location

Click & Collect Part Two: Freeing Staff from the Desk

In Part Two in our series on the rise of Click & Collect, we look at innovative ways businesses are using beacons and...

Tags: Apple Watch- Collection

Assistive Beacons for the Vision Impaired

Smartphones and tablets have been paramount in providing accessibility features for its users. From dictation for the...

Tags: Assistive- Beacon- Life Sciences- Use Cases

The Click & Collect Phenomenon: Part One.

This is part one of our three part series on the rise of Click & Collect, and how top retailers are using location...

Tags: Collection- John Lewis- Retail

The Impact on Proximity Experiences Post Eddystone

Micro-location services enable you to digitally connect with people via their smartphone, based on their precise...

Tags: Beacon- Eddystone- micro-location- Proximity

Magic in a Wristband

Disney is arguably the birthplace of animated genius, creation and vision. Its uniqueness and concern with greatness...

Tags: Disney- Entertainment- Events- MagicBand- Use Cases

Pharmacy Deployment Of IBeacons

Just as medication has evolved and developed over time, as has our use of technology. We are now visiting pharmacies...

Tags: Beacon- Life Sciences- Pharmacy- Retail- Use Cases

Never Miss A Delivery Again

Online shopping has been the greatest addition to my life since discovering Pokemon in Primary School.

Tags: Beacon- Delivery- Retail- Tracking- Use Cases

The top 5 reasons iBeacon projects fail

There has been an immense amount of excitement and hype around iBeacon technology and what it can and will enable....

Tags: Beacon- Fail- micro-location

Beacons in Hospitals

Beacons are becoming more common place in public spaces like shopping centres and entertainment venues, but their...

Tags: Beacon- Life Sciences- micro-location- Use Cases

Cinema of the Future

In one of our last blog posts we explored some of the places people could benefit from a deployment of beacons. We...

Tags: Beacon- Entertainment- Events- micro-location- movies- Use Cases

A unique Supermarket Checkout Experience

Wallet, keys, phones, coupon codes, what else do you need to head down to the local supermarket? Sometimes it can feel...

Tags: Beacon- frictionless payment- Payments- Retail- Use Cases

A useful world of Beacons

A few places we want beacons to be up and running worldwide to ensure a more seamless experience for our day to day...

Tags: Beacon- Entertainment- Use Cases

The Modern Era Resort

Transform imagination into innovation. Localz Director of Business Devlopment, Chris DeRuiter, explores the potential...

Tags: Entertainment- Events- Hospitality- Travel- Use Cases

Beacons at RMIT

A university campus can sometimes feel like a never ending maze. More often than not it's quite large, spread out over...

Tags: Education- micro-location- Use Cases

Localz home of the future

We have all dreamed of the day our home becomes that little bit smarter. Maybe not quite Jetson level with our very own...

Tags: Android- Beacon- Home- Home of the future- iOS- micro-location- notificaitons- Use Cases

Using beacons to touch in and out of the London Tube

Touching in and touching out everyday can be annoying, especially when you’re prone to loosing your Oyster card to the...

Tags: Beacon- London- Transport- Travel- Use Cases

Never lose your dog again with beacon enabled collars

Coming home from work one day to find your four legged friend missing is an extremely stressful scenario. You're unsure...

Tags: Beacon- Collars- Home- Pets- Use Cases

The Localz Travel Series, Part Two.


Tags: Beacon- Hotel- micro-location- Travel- Use Cases

Conference engagement with beacons

Conferences can be informative, busy and fun all at the same time, but often they can be quite challenging.

Tags: Beacon- Conference- Events- Use Cases- User engagement

Beacons for our roads, easing congestion

Their isn't much information we cant access thanks to internet nor any area of interest we wont find ample resources...

Tags: Beacon- micro-location- Traffic- Travel- Use Cases

The Localz Travel Series, Part One.


Tags: Beacon- Events- micro-location- Travel- Use Cases

Bringing The Melbourne Immigration Museum to life with beacons

At Localz, we like to imagine the different experiences we could create by working with companies and organisations...

Tags: Beacon- Entertainment- Melbourne- micro-location- Use Cases

Apple Watch, the latest extension in iBeacons

At Localz, we love to work with the best, new and exciting technology to create engaging, targeted and relevant...

Tags: Apple Watch- Beacon- Marketing- Micro-Location

Finance and Discount Shopping Apps : Our Favourites

Keeping on top of daily, weekly and monthly finances can be hard. So we've compiled a short list of some of our...

Tags: App- discounts- finance- Marketing- Micro-Location- smartphone

Localz Beacon Technology at the Melbourne International Film Festival

The Melbourne International Film Festival is coming to town and Localz has thought about how proximity services and...

Tags: Beacon- Events- Melbourne- Use Cases

Localz Beacon Treasure Hunt at KPMG Hacknet Berlin

On Wednesday, the Localz EU team travelled to Berlin, where we ran a beacon treasure hunt for KPMG Hacknet. Only days...

Tags: Beacon- Events- Hacknet- Partners- Privacy & Security- Use Cases

Localz at BattleHack London : The Wrap Up

After consuming almost 3 days worth Red Bull in 24 hours (or a normal amount for a developer) BattleHack London, hosted...

Tags: BattleHack- Beacon- Partners- PayPal

Hunt for that perfect pair of jeans with beacons

Imagine seeing the perfect jeans online, but you're sceptical, you've been fooled many times before believing that they...

Tags: Retail- Use Cases

Localz's time in the London PayPal offices - looking back on Start Tank


Tags: Braintree- Partners- PayPal- Start Tank

The ultimate beacon-enabled dining experience

Your favourite restaurant is serving happy hour drinks. They're giving away discounts and vouchers daily, but they have...

Tags: Beacon- Entertainment- Hospitality- micro-location- Use Cases

What could micro-location do for music festivals?

Music Festival apps aren't a new thing, in fact they are pretty well designed and provide a lot of great functions and...

Tags: Entertainment- Events- Use Cases

Top Beacon Security Risks

BLE Beacons leverage a common wireless standard that can be detected by nearly every modern smartphone. Because of this...

Tags: Beacon- Micro-Location- Privacy & Security

John Lewis to extend JLabs start-up incubator scheme to 2015

Speaking at The Drum’s Disruption Day event in London today, John Lewis innovation manager John Vary confirmed the...

Tags: Disruption Day- JLAB- John Lewis- Media- The Drum

Woolworths Plans Beacons Rollout to Improve Click-and-collect Service

Supermarket giant Woolworths has completed a proof-of-concept trial with one store using proximity marketing technology...

Tags: Customer Success Stories- Collection- Woolworths

Is Localz the future of mobile business?

As the divide between the online and offline worlds continues to blur, additional applications for this technology seem...

Tags: Media- Startup

Localz-A New Edge of Micro-location Services

The micro-location services are bridging the gap between online and offline connectivity. The service is inbounded by...

Tags: Beacon- Media- micro-location- Startup

John Lewis' Craig Inglis on having a start-up state of mind

Working with start-ups and embracing a culture of innovation can reveal a new approach to problem-solving, writes...

Tags: Craig Inglis- John Lewis- Marketing- Media

6 retailers looking for innovation through startups and experimentation

Localz, a business specialising in micro-location technology, was the winning startup of the first JLAB programme.

Tags: JLAB- Media- Technology

DPD Invites Start-Ups To Compete For New Technology

The scheme, similar to one set up by retailer John Lewis last year, is intended to get new technology developers to...

Tags: Delivery- DPD- Media- Startup

Supplier Relationship Management Lessons From The Car Industry

Speaking about his recent experience with a new car, Duncan Jones, a principal analyst at Forrester, said ambient...

Tags: Media

Teradata Acquires Mobile Marketing Automation Startup, Appoxee

Deal is the latest in a string of acquisitions for the vendor, and will see new omni-channel capabilities introduced...

Tags: Media- mobile- Startup- Teradata

NRF 2015: John Lewis Planning JLAB Heir

Department store chain John Lewis is set to run another start-up incubator in 2015, as the retailer plans to begin...

Tags: JLAB- Media

Comment: Google's retail boss on the digital trends to know about in 2015

In 2015, consumer expectations will reach new heights when it comes to shopping across channels and devices. To help...

Tags: Media

2014 – The Year in Review

Readers, if you’ve been with us all year you will know what a breathtaking 12 months it’s been in the mobile marketing...

Tags: Media

Retail Technology Year In Review: 2014

Mobile payment breakthroughs, website teething troubles, major retailer mergers and the growing importance of science...

Tags: Media- Retail- Technology

John Lewis to merge real and virtual worlds in innovation drive

John Lewis is placing digital innovation at the heart of its marketing agenda with a raft of initiatives designed to...

Tags: Media

Wait Is Over For Winner Of John Lewis Competition

John Lewis has bought a stake in a retail technology start-up as part of a plan to work with entrepreneurs who can help...

Tags: John Lewis- Media

What the Physical Web Means to Beacons and the Enterprise

Imagine walking up to a rental car and driving away in mere seconds--no time-consuming front counter interaction...

Tags: Beacon- Micro-Location- Use Cases

Can Retailers Afford to Ignore the Relentless March of Innovation?

The old face of retail is being disrupted by new technologies and digital behaviour. But it will be those who can...

Tags: Media

Gracias a Localz, Muchos Australianos Ya No Tienen Que Hacer Filas

¿Cuántos de nosotros no quisiéramos evitar las filas? La startup australiana Localz quiere ayudar a las personas a...

Tags: Media

Queues? In The Future, We Don’t Need Queues

Localz, a new indoor GPS-led technology from Australia, is spearheading the collection of data about offline shoppers

Tags: Media

The Technology Opportunity For UK Shopping Centres

Department store John Lewis recently invested £100,000 in micro-location technology startup Localz, which guides...

Tags: Media- Technology- UK

Mobile Mentor And Iproximity Join Forces On Beacon Technology

Two A/NZ company will unite its technology and services with iProximity's customer solutions for proximity marketing

Tags: Media- mobile

Brands target consumers on buses with iBeacons trial

The trial is a partnership between transport company FirstGroup, out of home specialists Exterion Media and NFC...

Tags: Media

Teradata And Localz Partner Up On Proximity Marketing Tech

Marketing and analytics platform combined with Localz's microlocation solutions for beacon, geolocation to help...

Tags: Media- Partners- Teradata

John Lewis to step up store-based omnichannel projects

John Lewis is poised to step up its focus on store-based omnichannel projects next year in a bid to make its customer...

Tags: Media

Asda trials in-store beacons

Asda is trialling beacon technology at a handful of stores in the UK, as it experiments with new formats to keep...

Tags: Media

What British Start-Ups Are Still Missing

This issue includes the new Spectator Money supplement, in which I hope you’ll find a bouquet of stimulating ideas. The...

Tags: Media- Startup

How to win a £100,000 pitch from 15,000 kilometres away

The work that the UKTI put in to attracting and supporting early stage businesses such as Localz makes you realise that...

Tags: Media

4 Retailers Using Digital & Mobile to Build Seamless Shopping Experience

The retailer is also fine-tuning plans to pilot new micro-location targeting technology from a start-up called...

Tags: Media

3 reasons to spend big bucks on a letter

We've been getting a lot of media recently following the announcements about winning JLAB and becoming part of PayPal's

Tags: Marketing

iPhone 6 winner!

Photo: Enzina receiving her prize from Tim, Commercial Director of Localz

Tags: Marketing

Oculus Rift Opportunities to Unite VR and In-store Experiences

John Lewis has started looking at what virtual reality (VR) technologies such as Oculus Rift could bring to the...

Tags: Media

White Goods Shoppers Sold On Internet Of Things Devices

Shoppers at John Lewis are making the Internet of Things (IoT) a reality in their homes as they look to connected...

Tags: Media

London Start-Up Accelerator Start Tank Welcomes First Five Members

Delivery app and mobile menu-ordering service amongst inaugral UK tech companies chosen to join Braintree and PayPal...

Tags: Media

Localz joins PayPal Start Tank

It's been a busy couple of weeks for the Localz team, particularly in Europe where, following on from the recent...

Tags: JLAB- micro-location- Partners- Payments- PayPal- Start Tank

Paypal Picks London Start Tank Participants

PayPal has selected the five UK tech startups that will move into its London offices for six months as part of a new...

Tags: Media- PayPal- UK

Localz Wins Twice In One Week

TECHCITYINSIDER100: The first week of October saw location-based technology provider Localz named winner of the...

Tags: Award- Media

JLab winner Localz selected by PayPal for startup programme - Tech World

Localz, the recently-crowned winner of the John Lewis business incubator JLab, received another boost this week as it...

Tags: Media

Winner announced for John Lewis competition, JLab

The John Lewis competition winner, selected from this year’s tech-incubator finalists, was announced as micro-location...

Tags: JLAB- John Lewis- Media

Localz Pockets USD160,000 To Locate Customers

Localz has pocketed GBP100,000 (USD160,000) to locate customers. The funding comes from UK retailer John Lewis’ tech...

Tags: Media

Micro-Location Startup Wins John Lewis's First Tech Business Incubator

Localz, a startup that uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s...

Tags: Media

Localz Closer to Leaving its Mark on Legacy Technology

Micro-location startup Localz has raised £100,000 ($A187,000) after winning European omni-channel retailer John Lewis’...

Tags: Media

John Lewis investit 100.000£ dans l’Internet des Objets

John Lewis est l’une des chaînes de grands magasins au Royaume-Uni et compte plus de 43 entités à travers l’Angleterre,...

Tags: Media

Tech Firm Wins £100,000 John Lewis For Developing Shopping Software

A team of tech entrepreneurs have won a £100,000 investment in an initiative from John Lewis.

Tags: John Lewis- Media- Technology

Aussie Microlocation Startup Wins JLAB Investment

Localz, a Melbourne based micro location technology startup, has won an incubator investment from British department...

Tags: Media

Micro-Location Technology Company Localz Named First JLAB Winner

Start up business Localz has won £100,000 in investment and the chance to trial its micro-location technology with John...

Tags: Award- JLAB- Media- Micro-Location

John Lewis crowns Localz as JLAB winner

John Lewis has announced Localz, a start-up business specialising in micro-location technology, as the winner of JLAB,...

Tags: Media

iBeacon startup Localz win John Lewis' prize

The iBeacon startup were selected as the winners of the programme by a panel of experts following intensely fought...

Tags: Media

Beacons to Solve 'Click And Collect' Hassle Thanks to Mobile Payment

What an exciting time for beacon technology and retail. There has always been a lot of promise there, but finally it...

Tags: Media


John Lewis is investing £100,000 in beacon tech firm Localz as the UK retailer puts part of its efforts into the...

Tags: Media

John Lewis invests £100,000 in micro-location startup

Retailer John Lewis is investing £100,000 in technology startup Localz, which specialises in micro-location technology.

Tags: Media

“Localz” wins John Lewis’ technology incubator competition JLab.

Following a 12-week incubation period, the JLab panel has selected a winning company which has also received up to...

Tags: Media

Beacon tech firm Localz wins £100,000 John Lewis investment

John Lewis’s technology incubator scheme JLab has selected micro-location mobile start-up Localz as the winner of its...

Tags: Media

Localz wins JLAB competition to raise $160k from John Lewis

The retailer has invested $160k (£100k) in the startup, which supplies and manages iBeacon-like technologies, and...

Tags: Media

Beacons Firm Localz Wins John Lewis Incubator Prize

The Localz team spent 12 weeks shaping its solution within the JLAB scheme, and as the winning entry secures a £100,000...

Tags: Media

Beacon Technology Start-up Localz is the New JLab Incubator Winner

The ‘micro-location’ technology business wins £100,000 in investment as well as the chance to trial its solution with...

Tags: Media

John Lewis names tech startup Localz as the winner of JLAB

Localz, a micro-location in-store engagement system, was crowned the winner of JLAB, John Lewis's first technology...

Tags: Media

John Lewis crowns iBeacon startup Localz the winner of JLAB

Localz, a startup business specialising in 'micro-location technology', has been crowned the winner of John Lewis's...

Tags: Media

John Lewis Funds ‘Micro-location’ iBeacon Service

John Lewis is set to trial an iBeacon-backed mobile service that will serve promotions and product details to shoppers...

Tags: Media

Location-based tech firm Localz named John Lewis JLAB winner

Department store chain John Lewis has named location-based technology solutions firm Localz the winner of its JLAB...

Tags: Media

Tech Startup Localz Win John Lewis JLAB Incubator Award

Read full article

Tags: Award- JLAB- Media- Startup- Technology

Mobile Location Start-Up Localz Wins John Lewis’s Jlab

Localz, a start-up specialising in micro-location technology, has won John Lewis’ technology incubator competition JLab.

Tags: JLAB- Location- Media

Micro-location Tech Startup Localz is the Winner of JLabs

John Lewis today announced the winning startup of its first JLabs programme is Localz - a business specialising in...

Tags: Media

John Lewis Invests £100K in JLab Incubator Winner Localz

As winner of the JLabs scheme it will further develop its technology in conjunction with John Lewis to cater for the...

Tags: Media

Analysis: The final pitches at John Lewis’s technology incubator JLab

The winner of John Lewis’s start-up competition will be announced on Sunday. Retail Week went to hear the final...

Tags: Media

JLAB: meet the startups bringing John Lewis into the digital age

Britain's retail sector is one of the largest in the world, and a vital part of the UK economy. But for those retailers...

Tags: Media

Kega Retail Win With Seamless End-To-End Technology

Basket abandonment is one of the biggest problems retailers face in the online shopping journey but winners of Retail...

Tags: Media

John Lewis to seek ‘romance’ in beacon technology before committing

John Lewis wants to see evidence that beacon technology can be used to prompt emotive, "romantic” responses for...

Tags: Media

Is failure the new success story?

There’s been a flurry of announcements from retailers and brands this year about investments in start-ups, accelerators...

Tags: Media

My Big Privacy Dilemma With Micro Location & Beacon Services

Last week I asked one of the most respected names in identity, access management and data privacy to share his thoughts...

Tags: Marketing- Micro-Location- Privacy & Security

Shaping the retail experience of the future

Today marks day 1 of the London based and John Lewis backed JLAB initiative to "shape the retail experience of the...

Tags: Marketing

Teradata's Data-Driven Marketing Conference

We just wrapped up at the Teradata Connect conference in London.  It was a very inspiring set of discussions from...

Tags: Marketing

iBeacon Start-Up Chosen by John Lewis for Incubation

IBeacon technology has so much potential and it seems that UK retailer John Lewis knows that all too well.

Tags: Media

John Lewis backs tech startups

Upmarket UK department store chain John Lewis has chosen iBeacon, smart label and in-store digital engagement start-up...

Tags: Media

Analysis: John Lewis’s JLab selects five start-up finalists

John Lewis’s JLab initiative is one of the first start-up accelerators run by a major retailer in a bid to tap into the...

Tags: Media

Aussie Start Up Localz Entry into Prestigious UK Tech Innovation Program

Melbourne-based start up Localz.co, a company that specialises in helping large enterprise businesses integrate with...

Tags: Media

iBeacons, Smart-home and 3D Planning at the JLab incubator finals

John Lewis has picked five start-ups for its technology incubator scheme JLab following a heavy round of pitching at...

Tags: Media

John Lewis picks five start-ups for its business accelerator - Tech World

John Lewis has narrowed down the 163 start-ups that applied to be part of its JLAB business accelerator to five...

Tags: Media

Bluetooth Smart (Low Energy) for Android


Bluetooth Smart, aka Low Energy, has massive potential to transform the way we interact with digital things in the...

Tags: Android- Bluetooth

Relative & Absolute Location Services

We divide proximity technologies into complimentary categories - those for absolute and those for relative location...

Tags: Micro-Location

John Lewis launches technology incubator JLab for start-ups

John Lewis is launching a start-up incubator, JLab, in a bid to tap into innovative ideas from smaller technology...

Tags: Media

Apple's iBeacon certification program

Details about Apple's iBeacon certification program for Bluetooth Low Energy (BLE) hardware devices were revealed...

Tags: Apple- Beacon- Micro-Location- micro-location

Localz delivers personalized advertising based on who's in-store

The gap between online and offline interaction is closing with the use of micro-location services. Think of it as...

Tags: Media

Delete by default: enter ephemeral marketing

Steve Chung, founder of Snapchat, was recently quoted saying delete is the new default action. Following his $3b...

Tags: Location- Marketing- Micro-Location

What’s The Best Micro-Location Technology?

The gap between online and offline interaction is closing with the use of micro-location services.  So what’s the best...

Tags: Micro-Location

Beyond the hype: what to look for in iBeacon and BLE hardware

There's a lot of hype and excitement about iBeacons and BLE hardware and the kind of interactions and use-cases that...

Tags: Beacon- BLE

iBeacon and BLE hardware: a commercial comparison


Tags: Beacon

Social, Local & Mobile Engagement to Put Bricks & Mortar Back in the Game

Incumbent retailers can’t ignore the shift in consumer shopping preferences to SoLoME.  Social, Local and Mobile E...

Tags: Micro-Location